Floof App • 2023

Case study up to date

Published on October 2023

Problem & Idea

With busy lifestyles and jam-packed schedules, it's easy to overlook the needs of our furry and leafy friends. Against the daily grind, even crucial tasks like vet appointments, pet food refills, and plant watering can fall by the wayside. This unintentional neglect can have serious consequences for our beloved companions - or as we call them floofs.

Here is our take, your one-stop solution for managing pet and plant care. This PWA mobile app seamlessly integrates into your daily routine, keeping track of important information, setting reminders, and sharing it all with our friends & family to ensure the well-being of your furry and leafy friends.

So, the Floof app was born!

Steps

1 - Research

We've done our homework, extensively analyzing existing pet and plant care apps to understand their strengths and limitations. We've also gathered feedback from pet owners and plant enthusiasts to identify their pain points.

2 - Brand Identity

We wanted the Floof App to have a personality that was both playful and sophisticated. We chose a color palette that was both vibrant and calming, and we designed a logo that was both cute and stylish.

Current Logo

Propositions

Fonts

Aa

Nunito

The quick brown fox jumped over the lazy dog.

Colors

Green

#355644

Accent

#AFC97E

Black

#3C3B3B

White

#FFFFFF

3 - User Journeys

We created detailed user journeys to make sure that every step of using the Floof App was intuitive and enjoyable.We wanted to make sure that the app was easy to use for people of all ages and skill levels.

4 - Outcome

The Floof App is currently in development, but we're already making great progress. We're focusing on the mobile platform because we know that's where our users are spending most of their time.

We're constantly brainstorming new features for the Floof App.

The Floof App is not just a tool for managing pet and plant care; it's a companion for life. It's the perfect way to make sure that your furry and leafy friends are always happy and healthy.